Victoria Institute of Technology -

Project brief

We got in touch with Oscar, the founder of Oscar Tasmanian Seafood a few years ago when he had just started his seafood business. As his business expanded over years, he has become keen in establishing his company brand and identity, not just for having pretty logo and packaging boxes, but also a whole new facelift of how his products are presented to his customers.

His targets audience are mainly senior asian who consume premium seafood as a tradition. As a young entrepreneur, Oscar wants to expand his business to a wider and younger crowd. So, unlike the traditional asian impression of premium seafood, I used the ocean photo as the canvas and main tone to indicate the keywords of the brand - wild-caught, natural and modern.

Solutions

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Our work process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

1 our four step process

Discover

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2 our four step process