Category: Digital Strategy

  The recent generations have been bathed in connecting technology from birth, says futurist Don Tapscott, and as a result the world is transforming into one that is far more open and transparent. In this inspiring talk, he lists the four core principles that show how this open world can be a far better place.

The Future Internet, an initiative driven by the European Union, has become a prime research focus of STI International and the Service Web 3.0 project. In order to explain, promote, and attract new contributors, we created a video to be viewed by stakeholders, who may be non-experts, in a new generation Internet. The video outlines […]

Hot off the press, Google recently announced changes to its Search Ranking Algorithm, code named “Penguin”. While they haven’t specifically mentioned what the changes entail, however Google made it pretty clear that it’s about targeting those violating its quality guidelines. Here’s an exact quote from the announcement: In the next few days, we’re launching an […]

7 steps to creating effective AdWords campaigns To ensure that money spent on AdWords delivers expected results, we recommend following 7 steps.

In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a “Magna Carta” moment when citizens around the […]

One of the biggest changes to the Internet domain name system is coming. On June 20, the governing body for Internet domain names, ICANN, approved the final rules to allow organisations to register their own name at the top of the Internet name hierarchy. So as well as .com or .com.au, in future you’ll likely […]

So you’ve spent thousands of dollars building an ecommerce website, submitted your site to all the major search engines, created some interesting content, populated your online store with your products and services and started promoting your site on the big, popular social networking sites.  You’re getting plenty of traffic and you’ve got some products you’re […]

Artist Aaron Koblin takes vast amounts of data – and at times vast numbers of people – and weaves them into stunning visualizations. From elegant lines tracing airline flights to landscapes of cell phone data, from a Johnny Cash video assembled from crowd-sourced drawings to the “Wilderness Downtown” video that customizes for the user, his […]

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for […]