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Category: Digital Strategy

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OXFAM Trailwalker 2011 in Pictures

webmaster
  • April 4, 2011
  • 1 min read
  • Digital Strategy

Our team (Team 225, “The Walkmans”) successfully completed the OXFAM Trailwalker, a 100 km walk for charity, in just under 34hrs. Here’s the event in pictures: {module [99]} Donate Now! – donations close soon … help us make a difference to those in need! (It’s also tax deductible, so no excuses!)

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Support Our Walk for OXFAM!

webmaster
  • March 4, 2011
  • 2 min read
  • Digital Strategy
The Walkmans team photo during training session

This year, the Prodigy Web Services team (Team 225, “The Walkmans”) decided to undertake the OXFAM Trailwalker, a 100 km walk for charity spread across two gruelling days beginning 1st April 2011. We’ve been training hard and look forward to the sweat, pain and glorious adulation that awaits us! 😀 Donate Now! – support us […]

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Visualising Your Website as a Sales Funnel

webmaster
  • October 24, 2010
  • 1 min read
  • Digital Strategy
sales funnel diagram

Every website must have a clear purpose – whether to generate sales / donations, leads, or both. Run your conversion ratios through the sales funnel (see below). How many website visitors will it take to close to one sale? How much does it cost you on average? Do you have a clear strategy to convert […]

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Video: Ze Frank’s Web Playroom

webmaster
  • October 16, 2010
  • 1 min read
  • Digital Strategy

Hi there, I just wanted to share this inspirational video from the amazing TED website. About this video On the web, a new “Friend” may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation – and reward […]

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How to Select a Great Domain Name for Your Business

webmaster
  • September 23, 2010
  • 1 min read
  • Digital Strategy

Anyone planning to set up a website will need to acquire a domain name. You’ll want to get in quick before someone else registers the domain before you do. But how do you select a great domain name for your business? Here are our tips. A great domain name is reasonably short A great domain […]

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Are Your Visitors Seeing Your “Call to Actions”?

webmaster
  • September 19, 2010
  • 1 min read
  • Digital Strategy
screenshot of browsersize.googlelabs.com

Does your website’s “call to actions” show up in various browser sizes? Google Labs has a free tool to assist you to “see” what your website looks like in various browser sizes – http://browsersize.googlelabs.com/ As the majority of visitors don’t scroll down long pages, it’s equally important to ensure that your website “fits” into the various […]

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What Should You do After Building Your Website? (part 1 of 3)

webmaster
  • September 5, 2010
  • 1 min read
  • Digital Strategy

Many business owners make the mistake of assuming that every new website will attract a flood of visitors overnight; as if there’s such thing as Web Pixies who sprinkle magical traffic-attraction dust onto your website. If that sounds like you, then I’m sorry to burst your bubble. There’s no such thing as Web Pixies, just […]

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How Much Should a Website Cost?

webmaster
  • August 29, 2010
  • 1 min read
  • Digital Strategy

Many people ask me “how much should a website cost?”. Here are some tips and suggestions. Basically, the cost to develop a website essentially comes down to the time taken to design, develop, test and maintain the website. Unless you are purchasing a fixed price solution, prices can vary widely depending on the calibre of […]

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How to Write SEO-friendly Blog Posts

webmaster
  • August 27, 2010
  • 1 min read
  • Digital Strategy

In addition to writing for their human readers, web copywriters and bloggers have to consider the web crawlers employed by search engines like Google. Your business can’t afford to ignore this task since many potential readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when […]

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Finding the Right Solution to Your Needs

webmaster
  • August 4, 2010
  • 1 min read
  • Digital Strategy
prodigy-solution-diagram

At Prodigy we think building a website is like buying a car. It shouldn’t be a “one size fits all” approach. Everyone wants a Ferrari, but does it fit your budget? Is practical for the family with two kids and a dog?

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