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Video: Ze Frank’s Web Playroom

webmaster
  • October 16, 2010
  • 1 min read
  • Digital Strategy

Hi there, I just wanted to share this inspirational video from the amazing TED website. About this video On the web, a new “Friend” may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation – and reward […]

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How to Select a Great Domain Name for Your Business

webmaster
  • September 23, 2010
  • 1 min read
  • Digital Strategy

Anyone planning to set up a website will need to acquire a domain name. You’ll want to get in quick before someone else registers the domain before you do. But how do you select a great domain name for your business? Here are our tips. A great domain name is reasonably short A great domain […]

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Are Your Visitors Seeing Your “Call to Actions”?

webmaster
  • September 19, 2010
  • 1 min read
  • Digital Strategy
screenshot of browsersize.googlelabs.com

Does your website’s “call to actions” show up in various browser sizes? Google Labs has a free tool to assist you to “see” what your website looks like in various browser sizes – http://browsersize.googlelabs.com/ As the majority of visitors don’t scroll down long pages, it’s equally important to ensure that your website “fits” into the various […]

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What Should You do After Building Your Website? (part 1 of 3)

webmaster
  • September 5, 2010
  • 1 min read
  • Digital Strategy

Many business owners make the mistake of assuming that every new website will attract a flood of visitors overnight; as if there’s such thing as Web Pixies who sprinkle magical traffic-attraction dust onto your website. If that sounds like you, then I’m sorry to burst your bubble. There’s no such thing as Web Pixies, just […]

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How Much Should a Website Cost?

webmaster
  • August 29, 2010
  • 1 min read
  • Digital Strategy

Many people ask me “how much should a website cost?”. Here are some tips and suggestions. Basically, the cost to develop a website essentially comes down to the time taken to design, develop, test and maintain the website. Unless you are purchasing a fixed price solution, prices can vary widely depending on the calibre of […]

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How to Write SEO-friendly Blog Posts

webmaster
  • August 27, 2010
  • 1 min read
  • Digital Strategy

In addition to writing for their human readers, web copywriters and bloggers have to consider the web crawlers employed by search engines like Google. Your business can’t afford to ignore this task since many potential readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when […]

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Finding the Right Solution to Your Needs

webmaster
  • August 4, 2010
  • 1 min read
  • Digital Strategy
prodigy-solution-diagram

At Prodigy we think building a website is like buying a car. It shouldn’t be a “one size fits all” approach. Everyone wants a Ferrari, but does it fit your budget? Is practical for the family with two kids and a dog?

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How to Start Your Social Media Strategy

webmaster
  • July 21, 2010
  • 1 min read
  • Digital Strategy

It’s hard to ignore the benefits of Social Media Marketing (SMM) today. In short, SMM allows your business to create tailored message to your online target market in the attempt to engage them in genuine, direct communication. best forms of SMM create two-way conversation – gone are the days of force feeding customers what you […]

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How to Select a Web Development Partner

webmaster
  • June 25, 2010
  • 1 min read
  • Digital Strategy

We find that clients these days are not just after a website. The web is often such a crucial part of their strategy, that they can’t afford to just hire in the skills once-off; they actually need to partner with a company and group of people that can join them on their business journey, for […]

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Creating a Facebook Page

webmaster
  • May 5, 2010
  • 1 min read
  • Digital Strategy

This blog post doesn’t answer the famous question “Should my business be on Facebook?”. I believe there is little disadvantage in having a Facebook page for your business, as long as you give it a little attention from time to time!

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